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Adore or despise them, GIFs are integral to the social experience of the Internet. Thanks to a range of buttons, apps, and keyboards, saying “it me” without words is easier than ever. But even a casual observer of GIFing would notice that, as with much of online culture, black people appear at the center of it all. Or images of black people, at least. The Real Housewives of Atlanta, Oprah, Whitney Houston, Mariah Carey, NBA players, Tiffany Pollard, Kid Fury, and many, many other known and anonymous black likenesses dominate day-to-day feeds, even outside online black communities. Similar to the idea that “Black Vine is simply Vine,” as Jeff Ihaza determined in The Awl, black reaction GIFs have become so widespread that they’ve practically become synonymous with just reaction GIFs. We Need to Talk About Digital Blackface in Reaction GIFs
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